This site is for people aged 18 or over.

Gwin Get the app

For iPhone and Android

Find the right bottle on the supermarket shelf.

Photograph the wine aisle. Gwin recognises the bottles and lets you filter them by grape, region, food pairing, awards and price.

Free to use: 3 shelf scans a month. No account needed.

The results screen of the Gwin app, drawn with example wines.

One photo. A shortlist.

A supermarket wine aisle is a lot of bottles and not much to go on. Gwin turns the shelf in front of you into a list you can narrow down.

  1. Photograph the shelf

    Stand square to the shelf, about an arm’s length away, and fit one bay in the frame. One photo is enough.

  2. Gwin recognises the bottles

    Each bottle it knows is listed with its grape, region, price and what it goes with. A bottle it is not sure about is marked rather than guessed.

  3. Filter to what you want

    A red to go with lamb, in a price band you choose. See the matches as a list, or highlighted on your photo so you can find them on the shelf.

More about how it works

Filter the shelf your way

Each filter shows how many bottles on your shelf match, so you can see what a choice leaves you with before you make it.

  • Colour and style

    Red, white, rosé, sparkling and more.

  • Grape

    Malbec, Sauvignon Blanc, Pinot Grigio and the rest.

  • Region and country

    From Rioja to Marlborough.

  • Goes with

    Find a bottle for the food you are cooking.

  • Tastes of

    Plum, lemon, vanilla and other flavours.

  • Sweetness and body

    Dry to sweet, light to full.

  • Awards

    Medals from named competitions, with a link to the result.

  • Price

    Bands from under £5 upwards.

  • Vegan and organic

    For when that matters to you.

The results list of the Gwin app, drawn with example wines.

It gets to know what you like

Save what you like and rate what you try, and Gwin’s picks follow.

Picks that say why

Tell Gwin what you usually buy, or rate wines as you try them, and it marks some bottles on the shelf “For you”, each with its reason, such as “Because you rate Malbec highly.” It is a suggestion, not a promise.

Saved wines and your own ratings

Tap the bookmark to save a wine. Rate it out of five and add a note once you have tried it. Both are kept in My Wines, and they are yours alone.

Every shelf, kept

Each scan is kept with its photo, so you can look through the shelf again at home. Free accounts can open scans from the last 7 days, and Gwin Premium keeps the full history open.

Free to use. Premium if you scan a lot.

Every filter, saved wines, ratings and picks are free for everyone.

Free

  • 3 shelf scans a month
  • Your scans from the last 7 days
  • No account needed

Gwin Premium

£4.99 a month or £34.99 a year

  • Unlimited shelf scans
  • Your full scan history

See pricing in full

Browse before you shop

The Gwin wine guide lists supermarket wines by colour, grape, region and what they go with, so you can have something in mind before you reach the aisle.

Open the wine guide

Questions

How does Gwin work?

You take one photo of the wine shelf in front of you. Gwin finds each bottle in the picture, reads its label and shows you the wines it recognises as a list you can filter, or as boxes on your photo. How it works.

Where can I use it?

In the wine aisle of UK supermarkets. Gwin works from a photo of the shelf, so there is nothing to type and no barcode to find. It needs an internet connection, because the photo is read on our servers.

Which phones does it work on?

iPhone and Android phones. Gwin is on the App Store and on Google Play.

What if a bottle is not recognised?

Gwin says so. A bottle it is not sure about is marked “Not in our list yet” rather than guessed, with anything it could read from the label. We would rather tell you that than show you the wrong wine.

Is it free?

Yes. You get 3 shelf scans a month for free, with every filter, saved wines, ratings and picks. Gwin Premium removes the monthly limit and keeps your full scan history open. Gwin Premium is £4.99 a month or £34.99 a year. See pricing.

How do I cancel?

Gwin Premium is bought through the App Store or Google Play, and you cancel it in your Apple or Google account settings. Cancelling stops the next payment, and Premium stays on until the end of the time you have paid for.

Do I need an account?

No. You can use Gwin as a guest once you have confirmed you are 18 or over. If you add an email and password later, your scans, saved wines and ratings stay with you.

What happens to my photos?

A shelf photo is sent to our servers to be read and is kept with your scan so you can look at it again. Free accounts can open scans from the last 7 days. You can delete a scan whenever you like. Privacy policy.

Does Gwin sell wine?

No. Gwin does not sell alcohol and is independent of the supermarkets. It helps you choose from what is on the shelf, and the price on the shelf is the one that counts.

Take Gwin to the wine aisle

Free to use, with 3 shelf scans a month. For people aged 18 or over.